EGP Brand Voice Discovery Survey

Clarify your brand’s identity, message, and audience with this in-depth discovery survey. By exploring your unique voice, audience journey, niche positioning, and emotional differentiators, this tool helps shape a brand that connects, converts, and scales. Ideal for service providers, coaches, creators, and growth-focused entrepreneurs ready to turn clarity into conversion.

Brand Essence & Purpose

What is the most important transformation you offer your clients or audience? *

What inspired you to launch your business or brand? *

What three words best describe your brand's personality? *

What values guide the way you show up and serve? *

What does long-term success look like for your brand? *

Dream Audience Profiles

Who is your dream (primary) customer or client? *

What is their biggest challenge or pain point? *

Where do they spend their time online or offline? *

What makes them excited to buy from a brand like yours? *

What transformation are they hoping to experience with you? *

Defining Moments & Brand Decisions

What personal experience gives you credibility in your space? *

What key decision changed the direction of your brand? *

How do you show your audience 'I've been there too'? *

What moment in your client's journey mirrors your own? *

What's the single most important belief your audience must adopt before buying? *

EGP Voice Anchors

How do you want people to feel when they interact with your brand? *

What's your brand's 'Two Word Identity'? (e.g., Visionary Builder, Empathetic Strategist) *

What makes your tone unique compared to peers? *

What transformation does your brand promise again and again? *

What recurring message or truth defines your brand voice? *

Voice of Credibility & Market Positioning

What makes you uniquely credible in your field? *

Where are you a seasoned expert vs. an enthusiastic beginner? *

What do your best testimonials or client results say about your work? *

What common objections do you help your audience overcome? *

What perceived weaknesses have you turned into brand strengths? *

Peer Landscape & Opportunity Gaps

Who are 3 peers (or competitors) your audience might compare you to? *

What do those peers do well that you admire? *

Where are the gaps in your market that you're filling? *

What messaging patterns are overused or outdated in your space? *

What makes your offer or brand positioning a category standout? *

Niche Focus & EGP Content Pillars

What are your 3-5 core topics (content pillars)? *

Which topics do you love creating content about most? *

What do you want to be known for long-term? *

What niche does your audience already associate you with? *

What niche do you want to carve your name into? *

Audience Laddering & Growth Journey

What does your audience need to believe to become a buyer? *

How do you nurture leads who are aware, but not yet ready? *

What moves someone from fan to superfan in your world? *

What kind of content converts your most aligned leads? *

How does your customer journey build emotional connection over time? *

Company Name *

Full Name *

Phone

Email *